UGC Videos
Creator-led videos for product stories, demonstrations, and everyday use.
Your Brief Checklist
- Product and audience
- Video length and aspect ratio
- Key messages and required shots
- Delivery date and revision expectations
- Organic and paid usage permissions
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Common Questions
Does UGC include posting?
Content creation and posting are separate deliverables. Include publishing channels and dates in your brief if posting is part of the work.
What files should I request?
Specify final video formats, captions, and whether you need raw footage or alternate edits before agreeing on the scope.
Can I use the videos in ads?
Discuss paid usage explicitly with the creator, including platforms, duration, and any editing permissions.