Brand Partnerships
Build ongoing creator collaborations around shared goals, a clear content plan, and a consistent brand relationship.
Your Brief Checklist
- Brand fit, audience, and partnership goals
- Sponsored content formats and posting cadence
- Partnership duration, milestones, and compensation
- Creative approvals, usage permissions, and exclusivity
- Disclosure expectations, reporting, and renewal review
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Common Questions
How is a partnership different from a one-off video?
A partnership can span multiple posts or a longer ambassador relationship. Agree on the duration, content schedule, and each person's responsibilities before work begins.
Does a partnership include posting or paid usage?
List content production, creator-account posting, and paid usage separately in the brief. Confirm the agreed channels and permission period.
What should we agree on before starting?
Define deliverables, compensation, deadlines, approvals, disclosure expectations, and any exclusivity. Include a review point for renewal or changes to the scope.